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WordPress? Wix? Squarespace? Shopify? How do you know which platform on which to build your company’s website?

This is a common question for businesses today, especially for those who are just starting out. There are a variety of platforms you can choose from, but at HPX Media, we’re big fans of WordPress for most of our clients. 

What kind of businesses is WordPress good for? 

Blog writers, e-commerce businesses, service providers – most business owners would benefit if their online presence was built on the WordPress platform. 

It’s true that WordPress started as blogging software, but it’s grown leaps and bounds since those early days. These days WordPress is geared to business, and the world has caught on, as 39.6% of the world’s websites have tapped into this feature-rich, future-proof framework. Directories, membership sites, business websites, creative portfolios, course platforms, e-learning and more will all thrive on WordPress websites. But that’s not an exhaustive list either. WordPress is known for its customizability, open-source platform, and ease of use, which make it one of the best platforms for both individuals and business owners.

Here are a few great reasons to choose WordPress:

WordPress is flexible, customizable, and easier to use than some may think

The idea of putting a website together from scratch can be intimidating for some, but WordPress is a robust platform that can be easy to customize. It’s good for eager beginners and advanced users alike, though for beginners, you may need some help with that initial setup. Don’t let that deter you though, it’s worth the effort and investment. There are many design options using WordPress themes and you can customize all elements to your liking – and you don’t always have to know how to code the backend to make your website look the way you want it to. 

If you’re interested in learning the more technical elements of WordPress, there are countless resources that you can learn from—another great reason to choose WordPress. Aside from the abundance of templates you can choose from, there are thousands of plugins to choose from that shape your website to your liking. And, there’s a massive community of web developers using WordPress that you can turn to for tips, tricks, and best practices.

Updating websites is simple on WordPress

When a platform changes and websites built on those platforms need updates, there can always be complications. But, with WordPress, managing and applying those updates doesn’t have to be complicated. You’ll get a notification in your dashboard, and you can choose from the one-click update, which is simplest, or you can update your website manually. 

You’ll always want to back up your website before you do any updating or make any changes. And if something doesn’t work properly after an update, you can reach out to the extended community of developers who use the platform and get advice or help in fixing issues. 

WordPress can be a less expensive option than other platforms.

Websites can be built on the WordPress platform without shelling out a ton of money because, unlike Wix or Squarespace, WordPress is open-source and free to use. You will need to purchase your own domain and choose a hosting plan. You may pay for hosting, but at the end of the day, you own your website, whereas with Wix or Squarespace, the day you no longer want to pay the monthly fee is the day you’ll lose your website.

Integrate with third-party services easily

One of the advantages of the WordPress platform is that you can create your own elements that you would otherwise need to rely on other services for. However, if you have pre-existing services like billing, scheduling, etc. that you’re already using, you can easily connect them to your website. Whether it’s a marketing service, payment gateway or other third-party services, WordPress makes integration a snap.

Accessibility is at the core of WordPress

For those who have concerns about website accessibility, the team at WordPress works to ensure that their product is accessible to everyone, including those who have physical or sensory issues. It’s easier to ensure your website works for those individuals when the people who create the backbone of your website truly care about those things too. Keep in mind that when you build your website, you must take care that your changes are also accessible, but it’s nice to know you’re starting from a good foundation.

Trust HPX Media To Keep Your Website Safe and Updated

When you trust the experts at HPX Media with designing your website, you can rest easy knowing that your website is tailored for your audience, kept current with updates and security features, and optimized to run at its full capacity. 

Everything we design is custom-tailored to your business at the same level of design found in larger agencies. We have an eye not only for what looks good for your business but, perhaps more importantly, what will work well for your traffic.

If your plans involve a new website or taking some of these things off of your to-do list, schedule a free consultation to see what HPX Media can do so you can get back to what you love.