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If you’re interested in running an ecommerce website for your business, one of the first decisions you’ll have to make is on which platform are you going to build your store? There are many options, but one stands out from the rest: WooCommerce. In this blog post, we’re breaking down why it may just be the right platform to use to create your online store.

Nine Reasons To Consider Woocommerce And WordPress For Your Ecommerce Store

  • WooCommerce is flexible.

Your ecommerce storefront can be as complex or as simple as you want it to be. Because WooCommerce is a plugin that works on the open-source WordPress platform, there are a wide variety of themes that you can add to your online store to achieve the look and functionality you need. In addition to the theme options, you can add a variety of plugins for even more customization. You have control over essentially everything in your shop. 

  • You can sell just about anything on WooCommerce. 

WooCommerce can handle just about anything you want to sell, whether it’s physical products, digital downloads or even a membership site. You can also sell subscription-based products. If you have something to sell, WooCommerce will help you sell it.. 

  • You can handle your inventory and orders easily.

The inventory management system in WooCommerce allows you to track the many moving parts in your inventory—from stock levels to easily updating when things are returned and refunded or purchased. You can be notified when you’re low on items, and it’ll even hide the products from your storefront when they’re out of stock so that you don’t end up with backorders.

  • It offers flexibility in how you accept payments.

The WooCommerce plugin is pre-loaded to accept a variety of payment types out of the box, and there are other options that can be integrated with WooCommerce. Customers can pay using a variety of methods, and you can offer options like debit cards, credit cards or even bank transfers. And, that’s before you add any extensions to modify your payment options. Other plugins that you integrate after setup even allow you to choose payment gateways based on your region.

  • Both WordPress and WooCommerce have robust support options.

In addition to the platform and plugin support teams, there are large communities of users that you can turn to when you need advice or support. There is no shortage of groups, tutorials, YouTube videos where people in the community share their solutions to the problems they encounter. You can also look for WordPress and WooCommerce specific groups on Facebook who support each other and share their knowledge to help solve the issues that other members’ experience.

  • You can reach customers who speak a variety of languages

WooCommerce storefronts are available in more languages than just English. In fact, there are two dozen languages that you can have your website content translated into when you’re using the WooCommerce plugin.

  • Search engine optimization is easy with WooCommerce and WordPress

When you start with WordPress, the platform’s focus on SEO—search engine optimization—can help you boost your website’s rank in searches. It is important to realize though, that like SEO on a regular website, SEO with a WooCommerce store is an ongoing process. You can’t just set it and forget it and expect fantastic results forever.

  • WooCommerce and WordPress are very responsive to different device types and screen sizes.

Most current WordPress themes are responsive, meaning they will resize themselves to accommodate the size of the screen being used to view the website. This is important, because over 65% of ecommerce traffic comes from smartphones.

Check your website statistics—it may tell you exactly what percentage of users are using each device. If your current website is not responsive, this is something you’ll want to fix immediately, as Google now penalizes websites if they are not optimized for mobile devices. This means that your site will not perform as well in search engines, which means your site is less likely to be found.

There are also a few other steps you can take to ensure that your website works well on smartphones.  

  • You Don’t Have To Break The Bank To Get Started

Because WooCommerce is a plug-in for WordPress, which is an open-source platform, there aren’t the same fees that there might be if you used another platform. You’ll need a domain and hosting, but WooCommerce and WordPress don’t charge a monthly fee for use of their platform unlike Wix, Shopify or Squarespace.

These are just a few of the many reasons that individuals and businesses choose WooCommerce and WordPress to build their ecommerce storefronts and start their empires.

HPX Media Gets Your eCommerce Site Off The Ground

If you’re interested in setting up your online store using WooCommerce but would prefer a hands-off approach, HPX Media can help. We create mobile-friendly, responsive websites that allow your customers to shop on your website whether they’re on a computer or on the go, using their phone or tablet. We make sure they’re optimized for search engines so that new customers can find your WooCommerce-powered shop, and our Hands-Free WordPress Hosting ensures your website and store are always secure. 

Schedule a free consultation today to see how HPX Media can help you make the most of your eCommerce store with WooCommerce.