There are many reasons your site can be successful, or for that matter, not successful. You invest a lot of time and money into your website and you want to see a return on that investment. Here are 3 things you may want to consider:

#1 Misconception about Websites: Your website is not just an ad.

Many business owners see their website as a glorified ad. Something that customers will glance at and have their needs fulfilled in the same way they would a newspaper or magazine ad. Nothing could be further from the truth.

When a potential customer comes to your website, it is because they are searching for information. If your website is little more than a glorified ad, your viewers will not find the information they seek and will move on to your competitors.

Instead of looking at your website like an expensive ad, think of it as a virtual representation of your business—your employees, your products/services and most importantly, your businesses experience and reputation. It’s fielding the questions your or  your employees would normally be answering. It’s your online showroom and your inventory, your credibility. Is your website treating your online customer the same way that you would if they visited your business in person?

User’s expectations of websites have changed. Is your website having a dated conversation?

Users expect much more from a organization’s website than they did even five years ago. Gone are the days when customers would come to your site merely to find your contact information. When a user comes to your website, they are searching for something specific and if they don’t find the answers they need, they’ll move on to your competition.

A website could be brochure-style that dictates minimal information or it can be a valuable tool that:

• captures your viewer’s attention,
• shows how your services can solve the viewer’s problems,
• proves your abilities with social proof like testimonials and case studies,
• most importantly, motivates your viewers to pick up the phone or send you an email.

Success is in the details: Content, content, content!

A website with quality content means a better experience for your customers, which will motivate them to pick up the phone.

• A website that conveys only bare information is like a salesperson that mails out brochures and hopes somebody will call.
• The latter is a salesperson who talks to customers, understands their problems, shows them how they can fix those problem and proving to them that their business is the right choice.

Who would you rather deal with? Most people would probably want to deal with the second salesman; it’s a better use of their time and better yet, the connection it creates builds trust. We believe that a website that answers your customer’s questions and meets or exceeds their needs, you’re building a relationship with your viewers before they even come to your business.

Trust HPX Media with your website.