You’ve likely had the experience where somebody raves to you about a new type of coffee, a fabulous vacation spot or a newly discovered store. Other than their emphatic recommendation, you really have no motivation to try it because you don’t know what you’re missing. But eventually you do and then BAM! You wonder what you ever did before it.
Whether it’s a business, a charitable organization, a fundraiser or a political campaign, it’s vitally important to take a step back from the checklist and ask, “How do I want my organization to be perceived?” Buttoned-down? Elegant? Fun? Green? Cheapest price in town? If you don’t use colour, fonts and layout to reinforce your message, you’re missing a large part of your message! You can inspire your viewers with design by setting the stage for the message they’re about to read. The colour black with a chunky font gives a masculine, rugged feel, but swap that font for one with delicate serifs and add some space, you’ve got high-end elegance.
When you use a consistent look and feel for all the elements that represent your organization, from social media to your website to business cards and PowerPoint, your business looks established. Credible, legitimate, experienced and knowledgeable are qualities generally associated with established businesses; qualities that most new businesses possess, but struggle to communicate. Talk to a graphic designer and ask them how they can make your business look every bit as experienced, knowledgeable and legitimate as your competition.
If you have any questions about how graphic design can improve your business, please contact us today.