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Tag: Logos

As the new year arrives, we look inwards and with the best intentions, resolve to stop, start, do more, do less or better. Inner reflection is not limited to us personally but is applicable to our businesses as well; it's as good time as any to take an inventory of how your business presents itself to the world. While there are many public-facing aspects of your business, your logo is the foundation and it needs to be strong to stand up to the task. Here are five quick questions you can ask...

A logo should make your organization stand apart from its competition. It needs to build trust and show your organization's credibility. It needs to be strong enough to stand out in a busy newspaper, simple enough that a driver can comprehend it in seconds and memorable enough that it finds a spot in your viewer's mind. A professional logo shows that you take your organization and your customers seriously. You would never act unprofessionally on the job and you should expect the same of your...

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