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Tag: Branding

As the new year arrives, we look inwards and with the best intentions, resolve to stop, start, do more, do less or better. Inner reflection is not limited to us personally but is applicable to our businesses as well; it's as good time as any to take an inventory of how your business presents itself to the world. While there are many public-facing aspects of your business, your logo is the foundation and it needs to be strong to stand up to the task. Here are five quick questions you can ask...

Many business owners feel stuck between a rock and hard place when it comes to the appearance of their business or organization. They work so hard to provide great service to their customers that little time is left at the end of the day to ensure their own business sparkles. We've created a list of five quick things you can do today to make your business shine: 1. Create your own letterhead. No room in the budget to order letterhead? You are not alone. In the meantime, create your own...

We've all been there; we've all started businesses and we know how hard it can be to decide where to spend that precious and very limited start-up capital. There are two schools of thought when it comes to marketing your new business. Start small and build as you go, or burst onto the scene and get the jump on your competition. The first scenario is chosen more often because many new business owners fail to see the big picture value of this investment. Are there advantages to both scenarios?...

A logo should make your organization stand apart from its competition. It needs to build trust and show your organization's credibility. It needs to be strong enough to stand out in a busy newspaper, simple enough that a driver can comprehend it in seconds and memorable enough that it finds a spot in your viewer's mind. A professional logo shows that you take your organization and your customers seriously. You would never act unprofessionally on the job and you should expect the same of your...

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