Copywriting

Engage viewers and make an impact with quality copywriting.

We know that you are amazing at whatever it is you do and, yes, we know that you learned how to write in school. But there’s a little more to creating professionally written content for a website. Considerations of brand, tone, client barriers and perhaps most importantly, search engines take the landscape of writing website content to a new and complex level.

A professional writer works alongside your HPX project manager and will help streamline the writing and website development process by:

  • Working in collaboration with the project manager to create a site map and information architecture that will be most meaningful to your customers.
  • Developing content from your ideas and/or previous documents.
  • Ensuring consistency in writing style and spelling.
  • Avoiding clichés, typos, and poor grammar.
  • Identifying missing material and researching new content.

Website content and search engines.

Search Engine Optimization—or SEO—is the name given to what happens when someone ‘searches’ for a product, service or business on the Internet. When used creatively and correctly, certain words will help rank your business higher than others in your community, and your website will display higher in the listings.

In simple terms, when people go looking to find exactly what YOU do, SEO is what helps drive your website listing to the top of the page. It is the process of getting traffic to your website from the free, organic, natural search engines, such as Google, Bing, and Yahoo, based on what these search engines ‘think’ is most relevant to users.

Just as you can’t catch a salmon on a fishing lure designed to hook a rainbow trout, you can’t catch a search engine’s interest with the wrong (or poor) choice of words.

Write here, right now.

At HPX Media, we have experienced writers on hand. You can rest assured that these professional writers will work with you to fully understand your business and what it is that you hope to achieve by creating a new website.

By hiring a professional web writer, you can leave the fear of deadlines and brainstorming up to someone with the time, talent and experience to get the job done on schedule and on budget. No need to worry about grammar, spelling, and eye-catching headings. A professional writer will ensure your web copy has a polished, professional appearance that is perfectly suited to your specific type of business. And you can continue making money doing whatever it is that you do best.