Copywriting for Websites

Creating text for websites different than most types of writing. We use a special technique that speaks directly to the needs of your visitors so they see that your business is the right choice.

Engage viewers and make an impact with quality copywriting.

We know that you are amazing at whatever it is you do and, yes, we know that you learned how to write in school. But there’s a little more to creating professionally written content for a website. Considerations of brand, tone, client barriers and perhaps most importantly, search engines take the landscape of writing website content to a new and complex level.

A professional writer works alongside your HPX project manager and will help streamline the writing and website development process by:

  • Working in collaboration with the project manager to create a site map and information architecture that will be most meaningful to your customers.
  • Developing content from your ideas and/or previous documents.
  • Ensuring consistency in writing style and spelling.
  • Avoiding clichés, typos, and poor grammar.
  • Identifying missing material and researching new content.

Website content and search engines.

Search Engine Optimization—or SEO—is optimizing your website (and other factors) to improve your website’s rank when someone ‘searches’ for a product, service or business on the Internet. Copywriting plays a large role in how your site will rank. When used creatively and correctly, certain words will help rank your business higher than others in your community, and your website will display higher in the listings.

In simple terms, when people go looking to find exactly what YOU do, SEO is what helps drive your website listing to the top of the page. It is the process of getting traffic to your website from the free, organic, natural search engines, such as Google, Bing, and Yahoo, based on what these search engines ‘think’ is most relevant to users.

Just as you can’t catch a salmon on a fishing lure designed to hook a rainbow trout, you can’t catch a search engine’s interest with the wrong (or poor) choice of words.

Write here, right now.

At HPX Media, we have experienced writers on hand. You can rest assured that these professional writers will work with you to fully understand your business and what it is that you hope to achieve by creating a new website.

By hiring a professional web writer, you can leave the fear of deadlines and brainstorming up to someone with the time, talent and experience to get the job done on schedule and on budget. No need to worry about grammar, spelling, and eye-catching headings. A professional writer will ensure your web copy has a polished, professional appearance that is perfectly suited to your specific type of business. And you can continue making money doing whatever it is that you do best.

The HPX Academy is a series of articles to share DIY tools and knowledge related to websites, branding, etc..

What our clients say

We've had the opportunity to work with some amazing clients over the last 12+ years. Here's what some of them have had to say. See our 5-star reviews on Google.

“Impressed me so much”

Kris’s professionalism during that consultation impressed me so much, I knew immediately that I wanted her to design my logo’s and new label, she knew exactly what questions to ask to help me explain my product and the branding I wanted associated with it.

Mandolyn Jonasson
Owner, Island SodaWords

“Warm, smart, caring”

Kris is a great person to work with and is a warm, smart, caring individual. I would have no problem referring Kris to anyone who requires the services she provides.

Joe Renooy
Past President, Young Professionals Comox Valley

“Provided excellent service”

After several frustrating trials with other website design companies, we were lucky to hear about Mrs. Trudeau and her creative team at HPX Media. Kris has provided excellent service to our company by helping us to build and launch our glass website on time and at a reasonable price.

Guillermo Mier
Owner, Crystal Clear Glass

“Truly a technological artist”

I’d highly recommend HPX Media to all of my friends and business associates. The work was completed on schedule, on budget, and with panache and distinction. Kris truly is a technological artist.

Jared Welychko
Owner, Shield Hazmat

“Comox Nautical Days Festival reached new audiences and enhanced our overall community engagement”

With the support, insight and expertise provided by Ms. Trudeau and HPX Media, the Comox Nautical Days Festival reached new audiences and enhanced our overall community engagement.

Susan Wood
Past Producer, Comox Nautical Days

“Volunteering time, expertise and through sponsoring local events”

HPX Media has grown very quickly and has unlimited potential to keep going. Kris hires help locally wherever possible, giving opportunities to young programmers that may otherwise have to leave town to find work. Kris has made many contributions to the community through volunteering her time, expertise and through sponsoring local events wherever possible.

Angela Zumbo
Owner, Your Island Mortgage Team

“Clients will get what they need to grow their business”

HPX Media is becoming known as one of the best, most progressive and informative companies when it comes to website design and internet marketing in the Comox Valley. People trust her, know they will get what they need to grow their business and she is in such demand that she has had to hire staff to assist her to continue to provide their product in a timely fashion. I wish Kris and HPX Media nothing but success in the future.

Tara Laderoute
Owner, Honor Your Pet Aftercare Services

“Continually upgrading knowledge”

I love that you are continually upgrading your knowledge that your clients reap the benefit of that. And most don’t even realize it!

Jan Ashcroft
Owner, Ashcroft & Associates

“Rarely do I need to further explain my own ideas”

Working with Kris has been professional, efficient and enjoyable. Her generosity and enthusiasm continues to amaze me. Her design work is innovative, instinctive and a natural ability. Rarely do I need to further explain my own ideas or changes; she listens well and understands the projects at hand.

Lori Derksen
Organizer, Urban Youth Adventures

“Working with you was a pleasure from start to finish”

IT’S AWESOME!!! Just what we wanted – thank you so much. Working with you was a pleasure from start to finish – with your ideas, comments and continuous emails, this is one of the best and most productive business dealings we’ve had to date with the opening of the office.

Karilynn Enns
Office Manager, Roblin West Law

See more reviews >>

The HPX Difference

Working with HPX Media may be different from what you’ve experienced before.
Our clients love not just what we create for them, but our tried and tested workflows and transparent pricing.


Save time, money & frustration with a zero-hassle website that works for, not against you.

Smooth Customer Service

Our workflows and processes have been honed and perfected over nearly two decades.

Long-Term Partnership

We’re your long-term partner you can rely on to manage the technical aspects of website ownership.

Tailored to Your Business

No two businesses are alike. We tailor each project to our client’s specific needs and goals.

360 ° Approach

We look at your business & customers from all angles and create concise messaging.

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