HPX Academy

One of our core beliefs at HPX Media is that an informed client means a happy client. We spend a lot of our time helping our clients understand the projects we are pitching them, and we’ve turned this knowledge into articles so that we can share this knowledge with everybody. Let us help you navigate the complex world of branding, website development and marketing. We take requests: Is there a topic that you’d like to see that we’re missing?

Is your website excluding 66% of your visitors?

Is your website excluding 66% of your visitors?

Imagine you’re buying a car. You walk into the dealership and the salesperson points to a blue hatchback and says that is the car you should buy. Would you appreciate that, or would you be walking out the door? For most people, they’d be walking out the...
Privacy Policy Documents and Your Business

Privacy Policy Documents and Your Business

Without getting into a ton of snoozy details, there are two reasons it’s time to review and update your Privacy Policy page. Reason #1: The Canadian government is proposing consumer-protection legislation in an effort to protect the privacy of consumers. This...
4 Password Tips to Save your Sanity

4 Password Tips to Save your Sanity

4 Password Tips to Save your Sanity A quick reminder to all you business-folk and non-profits out there about password management. Losing them can mean a lot of hassles and headaches, and in some cases, losing access to your property entirely. I’ve come across...
What Makes a Successful Website?

What Makes a Successful Website?

There are many reasons your site can be successful, or for that matter, not successful. You invest a lot of time and money into your website and you want to see a return on that investment. Here are 3 things you may want to consider: #1 Misconception about Websites:...
5 Things You Need to Know About Trademarks

5 Things You Need to Know About Trademarks

Registering a trademark is an essential step for any business owner regardless your business’ size, location, or product or service. Trademarks protect your reputation and your ownership of the distinctive words and marks that make your business unique. Here are...
What Can SEO Do For Your Business?

What Can SEO Do For Your Business?

What Can SEO Do For Your Business? In the past when people needed something, the first place they would look would be the newspaper or maybe even the phone book, but those days are long gone. Now, when someone is looking for a local product or service, the first place...
Why Hire a Professional Copywriter?

Why Hire a Professional Copywriter?

Feeling Like a Fish Out of Water? At a Loss for Words? Pressed for Time? We know that you are amazing at whatever it is you do and, yes, we know that you learned how to write in school. But do you know how to write copy specifically designed for the Internet? And,...
What Makes a Successful Website?

Six Reasons Your Website Needs to be Responsive

As a business owner, one of the most frequently used tools for communicating with your customers—and potential customers—is your website As such, it’s crucial that the experience for your users is seamless. Your website is having a conversation with your...
Using Graphic Design to Help Your Business Succeed

Using Graphic Design to Help Your Business Succeed

You’ve likely had the experience where somebody raves to you about a new type of coffee, a fabulous vacation spot or a newly discovered store. Other than their emphatic recommendation, you really have no motivation to try it because you don’t know what...