What HPX Media Stands for
What we do is our passion—there’s no place else we’d rather be. We love what we do and we want you to not just love what we build for you, but to also enjoy the experience. Our industry has no regulation and like many other industries, it’s difficult for consumers to know who to trust. Over the years we’ve developed some philosophies about what we do. When there is a lot of well-intentioned but inexperienced providers out there, it’s important for us that you know our philosophies.
An Exceptional Experience
Before signing on the dotted line, you have a clear understanding of the project scope and you know exactly how much it will cost at the end.
This isn’t our first rodeo. We’ve been making things pretty and managing design projects like yours for years. This experience has made us organized and efficient and our streamlined process means a better experience for you. Instead of worrying about how good your website will really look or what the “real” cost will be at the end, you can spend your time worrying about how you’re going to deal with all that new business.
Everything we design is custom-tailored to your business at the same level of design found in larger agencies. We have an eye not only for what looks good for your business but what will work for your business.
At Halftone Pixel, we like things that look nice. We won’t deny it. But we’re not alone, most people feel the same way too. As much as we don’t like to think so, the book does get judged by the cover. First impressions are more important now than ever.
A business that looks good gives off the impression of credibility, legitimacy and ability, and your business is all of those, of course, so let it sell itself so you can focus on everything else. Look the part. Be the part.
By learning about your business; what you do, where you’ve been and where you want to be, we can create something that delivers maximum impact not just now, but for years to come.
Everybody knows somebody who builds websites. Everybody knows somebody who’s got PhotoShop but it’s not enough to just build a website or design a logo on demand. A logo, website, business cards or any type of visual representation of your organization need to be more than just swirls of colour, pretty fonts and lines of code and this is another reason you should call Halftone Pixel.
Education for All
We want our clients and potential clients to have a good understanding of what it is we’re proposing to them. Sometimes this involves giving them a crash course on something to give them the context they need to see that value. For example, everybody has their perception of how a website should work, and sometimes this differs from how their new website might work. We do our best to ferret out these expectations, which can be tricky, as often these aren’t conscious thoughts but foregone conclusions ingrained from using other sites. We want customers to be overjoyed at the end, so managing those expectations is key, and involves the sharing of knowledge (and a well-defined document of scope.)
The Greater Good
Like any industry, there are well-intentioned people who try but just can’t deliver on their promises, as well as businesses who take advantage of confused, uncertain clients. At HPX Media, we are particularly sensitive to this as in our industry, there is no regulatory body to confirm competency or monitor standards. Any person can buy software and call themselves a graphic designer or a web developer. We feel it’s our duty and the duty of all professional creative businesses to provide a certain amount education to arm people with knowledge, so they can identify who a reputable business and avoid the pitfalls of the well-intentioned but inexperienced and the flat out, not-so-well-intentioned.
HPX Academy for All
While we love clients and see the value in educating them, it’s not just about the clients. We believe in general education for all and we publish articles on our website (and others, like Small Business BC) for the benefit of all consumers seeking creative solutions for their businesses or organizations. Some of the articles teach people how to fish so to speak, so website owners can DIY. Some articles provide a basic foundation of knowledge so when people interview designers/firms for their project, be it in the Comox Valley, Vancouver, Phoenix or Hong Kong, they have some basic understanding and a few questions that will yield real answers they can use to make a more informed decision.